Brief templates › Media Plan Brief · Last updated October 24, 2026
When to use this media plan brief
Use it before building a media plan: objectives, audience, markets, budget split, channels, flighting and measurement.
- 23 questions
- Free to copy
- Editable in MyBriefy
The 23 questions
- What is the primary goal of this media plan?
- What specific outcomes should the campaign achieve?
- Who is the intended audience for this campaign?
- What are the key demographics, behaviors, and preferences of the audience?
- Are there specific audience segments to prioritize?
- What product, service, or message will this campaign promote?
- Are there specific themes, ideas, or visuals to guide the campaign?
- Which media channels should be included?
- Are there specific platforms within these channels to prioritize?
- Should unconventional or emerging platforms be considered?
- What is the allocated budget for the media plan?
- Are there any constraints or limitations related to budget or resources?
- What is the timeline for the campaign, including launch and duration?
- Are there specific dates or events to align the campaign with?
- How should the budget be divided across channels and platforms?
- What metrics will be used to measure the success of the campaign?
- Are there any specific KPIs or performance targets to achieve?
- Are there competitors running similar campaigns to consider?
- What insights or data from past campaigns should be factored into this plan?
- Are there specific creatives or formats required for each channel or platform?
- Who will manage and approve the campaign’s implementation?
- Are there any compliance or legal requirements to follow?
- Should the plan include testing or piloting on certain platforms?
“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Media Plan Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this media plan brief template free?
- Yes. Copy the 23 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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