Is this affiliate marketing brief template free?

Yes. Copy the 18 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.

Can I change the questions?

Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.

Affiliate Marketing Brief Template: 18 Questions to Ask Your Client

Brief templates › Affiliate Marketing Brief · Last updated October 24, 2026

When to use this affiliate marketing brief

Use it when a client wants to launch or grow an affiliate programme: commission model, partner profile, tracking and compliance in one place.

18 questions
Free to copy
Editable in MyBriefy

The 18 questions

Start Date
End Date
What platform(s) do you want to advertise on?Pick from: ShareASale · CJ Affiliate · Rakuten · Amazon Associates · Awin · Partnerize
Primary objective of advertising?Pick from: Brand Awareness · Reach · Lead Generation · Website Traffic · Conversions · App Installs · Product Sales · Engagement · Video Views · Messages and 35 more
What is the commission structure for affiliates?Pick from: Percentage of Sale · Flat Fee Per Action · Tiered Commission · Barter · Exchange of Services · Sponsorship
What do you want to achieve via this effort
What is your total budget?
Who is your target audience?
What types of affiliates are you looking to partner with?
Do you have specific products or services you want affiliates to promote?
What marketing assets will you provide to affiliates?
How will you track affiliate performance?
What key metrics will determine the success of this program?
Do you have brand guidelines that affiliates must follow?Options: Yes · No · Open to suggestions
Are there any specific guidelines or restrictions for affiliates?
What support will you provide to affiliates?
How will affiliates be recruited, approved, and onboarded?
Additional notes / Special Requests

“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.

Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.

Send this brief free

How to use it in MyBriefy

Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
Pick the Affiliate Marketing Brief template. Add your own questions or hide the ones that don't fit the job.
Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.

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Questions about this template

Is this affiliate marketing brief template free?: Yes. Copy the 18 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
Can I change the questions?: Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.

New to MyBriefy? Read how client brief software works or see pricing.

Affiliate Marketing Brief Template