Brief templates › Creative Brief · Last updated October 24, 2026
When to use this creative brief
Use it for any creative project, from ads to packaging: the goal, deliverables, audience, single key message, tone, mandatories and approvals.
- 23 questions
- Free to copy
- Editable in MyBriefy
The 23 questions
- What’s the ultimate goal of this project? (e.g., building awareness, driving leads, launching a product)
- What specific deliverables do you need? (e.g., social ads, a video, a website, packaging design)
- Who is the audience we’re targeting, and what do we know about their demographics, behavior, and challenges?
- What’s the single most important takeaway for the audience from this project & how should it make them feel?
- Are there any supporting points or secondary messages that need to come through?
- What tone or personality should the creative work convey? (e.g., bold, playful, professional)
- What makes your brand or offering stand out from competitors?
- Are there specific design styles or creative directions you’d like us to follow?
- What existing brand elements must be included? (e.g., logo, colors, fonts, imagery)
- Are there examples of creative work (from your brand or others) that you admire or want to emulate?
- Who are your main competitors, and how do you want to stand apart?
- What non-negotiables need to be included in this project? (e.g., taglines, legal disclaimers, CTAs)
- Are there any design directions, visuals, or language we should avoid?
- Where will this project live? (e.g., digital ads, social media, print, in-store displays)
- Are there any specific technical specs or dimensions we need to adhere to?
- What’s the timeline, including key checkpoints and the final deadline?
- What budget has been set for this project?
- How will you measure the success of this project? (e.g., engagement, conversions, impressions)
- Are there any constraints or challenges we need to keep in mind? (e.g., limited resources, tight deadlines)
- Who will provide feedback and approve the final deliverables?
- What emotion or action should this project inspire in your audience?
- Does this project tie into a larger campaign or marketing strategy?
- Are there current industry or cultural trends that should influence the creative approach?
“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Creative Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this creative brief template free?
- Yes. Copy the 23 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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