Brief templates › Brand Strategy Brief · Last updated October 24, 2026
When to use this brand strategy brief
Use it at the start of a positioning, rebrand or brand-strategy project, when you need the client's vision, values, audience and competitors on record.
- 23 questions
- Free to copy
- Editable in MyBriefy
The 23 questions
- What is your long-term vision for the brand?
- What specific outcomes do you want your brand to achieve in the next 1-3 years?
- How is your brand currently perceived in the market?
- What is your brand’s ideal positioning compared to competitors?
- What specific challenges or pain points does your audience face that your brand addresses?
- What emotional responses do you want your audience to associate with your brand?
- Are there any significant market trends impacting your industry right now?
- What are the key opportunities in the market your brand could leverage?
- What strategies are your competitors using that you admire?
- Are there competitors with weaknesses your brand can exploit?
- What emotions should your visual identity evoke in your audience?
- Are there any cultural or societal influences shaping your brand identity?
- What type of messaging has resonated most with your audience in the past?
- How should your tone vary across different channels (social media, email, ads, etc.)?
- What is the most critical touchpoint for your customer journey?
- What metrics will you use to determine the success of your brand strategy?
- Are there any specific business goals tied to this brand strategy?
- What type of content do you feel aligns best with your brand (educational, emotional, humorous, etc.)?
- Which platforms are essential for your content distribution?
- What are the main challenges preventing your brand from reaching its goals?
- Are there internal barriers (team, resources, processes) affecting your strategy?
- Who are the key stakeholders in this strategy, and what roles do they play?
- Are there external partners or agencies involved in implementing the strategy?
“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Brand Strategy Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this brand strategy brief template free?
- Yes. Copy the 23 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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