Brief templates › SEO Brief · Last updated October 24, 2026
When to use this seo brief
Use it at the start of any SEO engagement: goals, priority pages, keywords, competitors, analytics access, plus technical, on-page, off-page and local SEO.
- 42 questions
- 5 sections
- Free to copy
- Editable in MyBriefy
The 42 questions
SEO General
- What are the primary objectives of this SEO project? (e.g., increase organic traffic, boost rankings, improve conversions)
- What products, services, or content should be the focus of the SEO efforts?
- Who is the target audience, and what are their key demographics, behaviors, and search habits?
- What are your top competitors in organic search?
- Are there specific keywords or phrases you want to rank for?
- Do you have any existing analytics data or reports to share?
- What are the key performance indicators (KPIs) to measure success? (e.g., traffic, rankings, conversions)
- Are there previous SEO strategies or campaigns that have been implemented? If so, what worked or didn’t work?
- What is the timeline for seeing results or achieving specific milestones?
- What is the budget allocated for this SEO project?
Local SEO
- What are the geographic regions or locations you want to target?
- Do you have a Google Business Profile (formerly Google My Business) set up and optimized?
- Are there other local directories or citation listings where your business is already listed?
- Are there specific local keywords you want to rank for?
- Do you currently have customer reviews, and are they being managed effectively?
- Are there specific offline factors (e.g., local sponsorships, events) that should be highlighted online?
- Do you have location-specific landing pages?
- Are there local competitors you want to benchmark against?
On-Page SEO
- Are there specific pages or products that need optimization?
- What are the key keywords or phrases to include on these pages?
- Do your pages currently include optimized title tags, meta descriptions, and headers?
- Is the content on your site aligned with user intent and search queries?
- Are there existing issues with duplicate or thin content?
- Are images optimized with appropriate alt text and file sizes?
- Are internal links being utilized effectively across the site?
- Is your website structured with clear and logical navigation?
Off-Page SEO
- Do you currently have a backlink profile or any tools tracking your backlinks (e.g., Ahrefs, SEMrush)?
- Are there specific websites or industries you’d like to acquire backlinks from?
- Are there any partnerships, collaborations, or sponsorships that can generate backlinks?
- Has there been any outreach for guest blogging or PR campaigns in the past?
- Are there existing strategies for content promotion or link building?
- Are there social media accounts actively driving engagement to your website?
- Are there specific competitors whose backlink strategies you admire or want to emulate?
Technical SEO
- Is the website mobile-friendly and responsive?
- Is the website secure and served over HTTPS?
- Are there issues with crawlability or indexability?
- Do you have an XML sitemap and robots.txt file set up and functioning?
- Are there any broken links or 404 errors on the site?
- Are structured data or schema markup implemented?
- Are there canonical tags to address duplicate content issues?
- Have there been any recent changes or migrations that could impact SEO?
- Are there tools currently being used for monitoring and reporting (e.g., Google Search Console, Screaming Frog)?
“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the SEO Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this seo brief template free?
- Yes. Copy the 42 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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