Brief templates › Landing Page Brief · Last updated October 24, 2026
When to use this landing page brief
Use it when building a landing page: goal and offer, content and SEO, design and UX, technical needs and who maintains it.
- 29 questions
- 5 sections
- Free to copy
- Editable in MyBriefy
The 29 questions
Project Overview
- Landing Page URL (if it already exists)
- *What is this landing page for? What is the key objective? (e.g., lead generation, sales, event registration, app downloads)
- What campaign or traffic source will drive visitors to this page? (e.g., Google Ads, Meta Ads, email, social media)
- Who is the target audience?
- What is the single action you want visitors to take?
- What is the offer or value proposition?
- What is your deadline for the project?
- What is the budget for this project?
- Competitor landing pages for reference
Design & UX
- Do you have any specific design preferences or inspirations?
- Are there any specific color schemes, fonts, or styles to follow?
- Which sections should the page include? (e.g., hero, benefits, features, testimonials, FAQ, pricing, form)
- What form fields should be collected, if any?
- Should the page be designed mobile-first?Options: Yes · No · Not sure yet
- Do you have any wireframes or sketches for the layout?
Content & SEO
- Who will provide the copy and imagery for the page?
- What headline and key messages should be used?
- What trust elements are available? (e.g., testimonials, reviews, logos, certifications, guarantees)
- Are there specific keywords to target, or will the page be paid-traffic only?
- Are there any multilingual or localization requirements?
Technical Requirements
- What platform will the landing page be built on? (e.g., WordPress, Webflow, Unbounce, HubSpot, Shopify)
- Where should form submissions or leads be sent? (e.g., CRM, email, Google Sheets)
- Which tracking and analytics tools are required? (e.g., GA4, Google Tag Manager, Meta Pixel, conversion tracking)
- Will A/B testing be required? If so, what should be tested?
- Are there any security, privacy, or compliance requirements? (e.g., GDPR consent, cookie banner)
Maintenance & Support
- Who will maintain and update the page after launch?
- How long will the page be live?
- What KPIs will measure success? (e.g., conversion rate, cost per lead, bounce rate)
- What additional notes or details should be considered for this project?
“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Landing Page Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this landing page brief template free?
- Yes. Copy the 29 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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