Brief templates › Campaign Brief · Last updated October 24, 2026
When to use this campaign brief
Use it for any multi-channel campaign: goal, message, audience, channels, timeline, budget and how success will be measured.
- 23 questions
- Free to copy
- Editable in MyBriefy
The 23 questions
- Start Date
- End Date
- What is the name or working title of this campaign?
- What is the primary objective of this campaign? (e.g., brand awareness, lead generation, sales, product launch, re-engagement)Pick from: Brand Awareness · Lead Generation · Sales / Conversions · Product or Service Launch · Website Traffic · Engagement · Customer Retention · Re-engagement · Event Promotion · Other
- What business problem or opportunity is this campaign responding to?
- Who is the target audience for this campaign? (e.g., demographics, interests, behaviors, pain points)
- What is the single most important message the audience should take away?
- Are there supporting messages, proof points, or offers to include?
- What action do you want the audience to take? (e.g., buy, sign up, book, download, visit a store)
- Which channels should the campaign run on?Pick from: Social Media (Organic) · Paid Social · Search (PPC) · Display / Programmatic · Video / YouTube · Email · Influencers · PR · Out-of-home · TV / Radio and 4 more
- What is the total campaign budget, and how flexible is it?
- Is there a big idea, theme, or creative direction already in mind?
- What tone and style should the campaign have? (e.g., bold, playful, premium, emotional, informative)
- What creative assets are needed? (e.g., key visual, videos, social posts, banners, copy, landing page)
- What existing assets can be used? (Paste link to assets here if available)
- Do you have brand guidelines that must be followed?Options: Yes · No · Open to suggestions
- Who are the main competitors, and what are they doing in this space?
- Are there key dates, seasons, or events the campaign should align with?
- What KPIs will determine the success of this campaign? (e.g., reach, CTR, leads, CPA, ROAS, sales)
- How will results be tracked and reported? (e.g., analytics tools, UTM tracking, reporting frequency)
- Are there any legal, compliance, or regulatory requirements to consider?
- Who needs to review and approve the campaign before launch?
- What additional notes or details should be considered for this project?
“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Campaign Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this campaign brief template free?
- Yes. Copy the 23 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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