Is this advertising brief template free?

Yes. Copy the 18 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.

Can I change the questions?

Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.

Advertising Brief Template: 18 Questions to Ask Your Client

Brief templates › Advertising Brief · Last updated October 24, 2026

When to use this advertising brief

Use it before planning any paid campaign, so objectives, audience, budget, channels and approvals are agreed before a single ad is made.

18 questions
Free to copy
Editable in MyBriefy

The 18 questions

Start Date
End Date
What platform(s) do you want to advertise on?Pick from: Bing Ads · Clubhouse · Facebook · Google Ads · Google Display · Google Performance Max · Google Search · Instagram · LinkedIn · Pinterest and 28 more
Primary objective of advertising?Pick from: Brand Awareness · Reach · Lead Generation · Website Traffic · Conversions · App Installs · Product Sales · Engagement · Video Views · Messages and 35 more
What do you want to achieve via this advertising?
What is your total budget?
Who is your target audience?
What type of creative assets will you use? (Paste link to assets here if available)
Do you need new creative assets developed?Options: Yes · No · Maybe (Not sure yet)
What is the core message you want to communicate?
Where will the ads direct users (Landing Page/Website)?
Do you have a landing page?Options: Yes · No · You are creating it.
What key metrics will determine the success of this campaign?
Are there any competitors you want to benchmark against?
Do you have brand guidelines that must be followed?Options: Yes · No · Open to suggestions
Are you open to split testing?Options: Yes · No · Open to suggestions
Describe split testing KPI's and objectives
Additional notes / Special Requests

“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.

Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.

Send this brief free

How to use it in MyBriefy

Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
Pick the Advertising Brief template. Add your own questions or hide the ones that don't fit the job.
Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.

Related brief templates

Popular with agencies

Questions about this template

Is this advertising brief template free?: Yes. Copy the 18 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
Can I change the questions?: Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.

New to MyBriefy? Read how client brief software works or see pricing.

Advertising Brief Template