Brief templates › Website Brief · Last updated October 24, 2026
When to use this website brief
Use it for full website projects: overview and goals, requested features, design preferences, SEO and content, technical specs and maintenance.
- 40 questions
- 6 sections
- Free to copy
- Editable in MyBriefy
The 40 questions
Website Overview
- Website URL
- *What is this website for? What are the key objectives?
- What is your deadline for the project?
- Who is the target audience?
- What is the budget for this project?
- Competitors Websites For ReferenceList competitor names and website URLs.
Design Preferences
- Do you have any specific design preferences or inspirations?
- Are there any specific color schemes, fonts, or styles to follow?
- What are the key features and functionalities required?
- What kind of user experience do you want to provide?
- Do you have any wireframes or sketches for the layout?
Requested Specs & Functionalities
- Design Elements
- Content Elements
- UX Elements
- Technical
- Functionalities
- Maintenance & Support
SEO & Content Specs
- Who will provide the content for the website & what type of content will be included?
- Do you have existing content that needs to be migrated or updated?
- Are there any specific SEO goals or keywords to target?
- How frequently will the content be updated, and who will be responsible for updates?
- Are there any content restrictions or guidelines?
- Are there any multilingual or localization requirements?
Technical Specs & Requirements
- What platform or CMS will the website be built on?Options: WordPress · Joomla · Drupal · Magento (now Adobe Commerce) · Shopify · PrestaShop · Wix · Squarespace · HubSpot CMS · BigCommerce and 37 more
- Are there any specific technical requirements or constraints?
- Do you require any custom functionalities or plugins?
- What are the hosting preferences?
- Are there any security or compliance requirements? (e.g., GDPR, SSL certificates)
- How will the website integrate with third-party services or APIs
- What are the browser and device compatibility requirements?
- Are there any specific development technologies or frameworks preferred?
Maintenance & Support Requirements
- Who will be responsible for maintaining the website post-launch?
- How often do you anticipate needing updates or changes to the website?
- What kind of support do you expect post-launch?
- Do you require training for your team to manage the website?
- Are there any long-term maintenance contracts or service level agreements in place?
- How will issues and bugs be reported and resolved?
- Do you have a content update schedule or plan?
- What analytics or monitoring tools do you need in place?
- Are there any future features or expansions planned that we should consider?
“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Website Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this website brief template free?
- Yes. Copy the 40 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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