Is this app marketing brief template free?

Yes. Copy the 18 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.

Can I change the questions?

Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.

App Marketing Brief Template: 18 Questions to Ask Your Client

Brief templates › App Marketing Brief · Last updated October 24, 2026

When to use this app marketing brief

Use it for app launches and growth pushes: platforms, user-acquisition approach, store listing and the metrics the client cares about.

18 questions
Free to copy
Editable in MyBriefy

The 18 questions

Start Date
End Date
Which platforms is your app available on?Pick from: iOS (App Store) · Android (Google Play) · Other
Which marketing channels will you use?Pick from: Social Media · Search Ads · Display Ads · Influencer Marketing · Email Marketing · App Store Optimization (ASO) · Content Marketing
Do you have a preferred app marketing strategy?Pick from: Paid User Acquisition · Organic Growth · Viral Marketing · Referral Programs · Incentivized Downloads
What creative assets do you currently have?Pick from: App Screenshots · App Preview Video · Banner Ads · Social Media Posts · In-App Messaging
What is the primary goal of your app marketing campaign?
What is your total budget?
Who is your target audience for the app?
What is the unique selling proposition (USP) of your app?
What is your app’s key performance indicator (KPI) for success?
What marketing assets will you provide for the campaign?
Do you have a plan for App Store Optimization (ASO)?
Are there any competitors' apps you want to benchmark against?
Do you have brand guidelines that must be followed?Options: Yes · No · Open to suggestions
Do you need to integrate any app analytics tools?
What type of post-launch support or updates do you plan to provide?
Additional notes / Special Requests

“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.

Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.

Send this brief free

How to use it in MyBriefy

Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
Pick the App Marketing Brief template. Add your own questions or hide the ones that don't fit the job.
Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.

Related brief templates

Popular with agencies

Questions about this template

Is this app marketing brief template free?: Yes. Copy the 18 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
Can I change the questions?: Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.

New to MyBriefy? Read how client brief software works or see pricing.

App Marketing Brief Template