Brief templates › Website Design Brief · Last updated October 24, 2026
When to use this website design brief
Use it when the job is the look of a website rather than its build: style, references, pages, brand rules and devices.
- 24 questions
- Free to copy
- Editable in MyBriefy
The 24 questions
- Current website URL (if any)
- What is the main purpose of the website redesign or new design?
- What problems with the current website should the new design solve?
- Who are the primary users of the website, and what are they trying to do?
- What are the most important actions users should take on the site?
- Which pages or sections need to be designed? (e.g., home, about, services, product pages, blog, contact)
- Do you have a sitemap or content structure? (Paste link if available)
- What is the desired look and feel? (e.g., modern, minimalist, bold, luxury, playful)
- Are there any specific color schemes, fonts, or styles to follow?
- Do you have brand guidelines that must be followed?Options: Yes · No · Open to suggestions
- Which websites do you like, and why? (Paste links here)
- Which websites do you dislike, and why?
- What UX priorities matter most? (e.g., easy navigation, fast checkout, accessibility, search)
- Are there accessibility requirements? (e.g., WCAG 2.1 AA)Options: Yes · No · Not sure yet
- Should the design be mobile-first?Options: Yes · No · Not sure yet
- Which interactive elements are required? (e.g., animations, sliders, filters, booking forms, maps)
- What imagery will be used? (e.g., existing photography, stock images, illustrations, new photoshoot)
- Which design deliverables are expected?Pick from: Wireframes · Mockups (Desktop) · Mockups (Mobile) · Interactive Prototype · Design System / UI Kit · Style Guide · Other
- Which design tool should be used? (e.g., Figma, Adobe XD, Sketch)
- How many design concepts and revision rounds are expected?
- Who are the main competitors, and how should the website stand out?
- What is the budget and deadline for the design?
- Who will review and approve the designs?
- What additional notes or details should be considered for this project?
How to get a good website design brief back from your client
A website design brief works best when the client answers it before the kickoff call, not during it. Send it as soon as the project is agreed, then use the call to go through the gaps. The questions that save the most rework are the ones about purpose, the actions visitors should take and who signs off, because they decide every layout choice that follows.
Ask for links, not adjectives
"Modern and clean" means something different to everyone. The questions about websites they like and dislike matter more than the look-and-feel question: ask for two or three links each, and one sentence on why.
Agree the page list early
Scope creep on design projects usually starts with "one more page". Get the list of pages and templates written into the brief, and treat anything new as a change.
Pin down revisions and sign-off
The number of concepts, the number of revision rounds and the person who approves are what protect your margin. If the client can't name one approver, plan for slower feedback.
Separate design from build
If you're only designing, say who builds it and in which platform. If you're doing both, pair this brief with a website development brief so technical needs don't hide inside design answers.
Common mistakes to avoid
- Starting mockups before brand guidelines, fonts and logo files have arrived.
- Leaving accessibility until the end. If the client needs WCAG 2.1 AA, it changes colors, type sizes and components from the first draft.
- Not asking what's wrong with the current site, so the redesign repeats the same problems.
- Accepting "ASAP" as a deadline. Get a date, and the dates the client needs to give feedback by.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Website Design Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- What should a website design brief include?
- The purpose of the site, the problems with the current one, the target users and the actions they should take, the page list, the look and feel with example sites, brand guidelines, accessibility and mobile requirements, the deliverables, the number of concepts and revisions, the budget and deadline, and who approves the designs.
- What's the difference between a website design brief and a website brief?
- A website design brief covers how the site should look and feel and what you'll deliver as designs. A full website brief also covers the build: features, content, SEO, hosting and maintenance. Use the design brief when you're only doing the design stage.
- Who should fill in the website design brief?
- The client, ideally the person who will approve the designs. You can fill in what you already know first, so they only answer what's missing.
- Is this website design brief template free?
- Yes. Copy the 24 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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