Is this design brief template free?

Yes. Copy the 23 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.

Can I change the questions?

Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.

Design Brief Template: 23 Questions to Ask Your Client

Brief templates › Design Brief · Last updated October 24, 2026

When to use this design brief

Use it for graphic and visual design jobs: what is needed, where it will appear, brand rules, references, specs and sign-off.

23 questions
Free to copy
Editable in MyBriefy

The 23 questions

What needs to be designed? (e.g., logo, brochure, packaging, social media graphics, signage, presentation)
What is the purpose of this design, and what should it achieve?
Who is the target audience for this design?
What is the key message the design should communicate?
What content will be included? (e.g., headlines, body copy, images, logos, contact details)
Is the copy final, or will it need to be written?Options: Final copy provided · Copy needs to be written · Partially ready
What is the desired look and feel? (e.g., modern, minimalist, bold, elegant, playful, corporate)
Are there specific colors, fonts, or styles to use or avoid?
Do you have brand guidelines that must be followed?Options: Yes · No · Open to suggestions
Do you have references or examples of designs you like? (Paste links here)
Are there designs or styles you do not like?
Which existing assets are available? (e.g., logo files, photography, illustrations)
Will new photography, illustrations, or icons be needed?Options: Yes · No · Not sure yet
Where will the design be used?Pick from: Print · Digital / Web · Social Media · Packaging · Signage / Large Format · Presentation · Merchandise · Other
What are the required sizes, dimensions, or formats?
For print: are there specifications such as paper stock, finishes, bleed, or quantity?
Which file formats are required for delivery? (e.g., AI, PDF, PNG, SVG, PSD)
How many design concepts and revision rounds are expected?
Who are the main competitors, and how should this design stand out?
What is the budget for this design project?
What is the deadline, and are there key milestones?
Who will review and approve the final design?
What additional notes or details should be considered for this project?

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Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.

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How to use it in MyBriefy

Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
Pick the Design Brief template. Add your own questions or hide the ones that don't fit the job.
Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.

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Questions about this template

Is this design brief template free?: Yes. Copy the 23 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
Can I change the questions?: Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.

New to MyBriefy? Read how client brief software works or see pricing.

Design Brief Template