Is this pr brief template free?

Yes. Copy the 22 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.

Can I change the questions?

Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.

PR Brief Template: 22 Questions to Ask Your Client

Brief templates › PR Brief · Last updated October 24, 2026

When to use this pr brief

Use it for PR campaigns and announcements: the news, key messages, target media, spokespeople, timing and approvals.

22 questions
Free to copy
Editable in MyBriefy

The 22 questions

Start Date
End Date
What is the main objective of this PR activity? (e.g., raise awareness, announce news, build thought leadership, manage perception)
What is the news, story, or announcement?
Why is this newsworthy now?
Who is the target audience? (e.g., customers, investors, industry, local community, media)
What are the key messages you want communicated?
Which types of media should be targeted?Pick from: National Press · Local / Regional Press · Trade / Industry Media · Online News · Broadcast (TV / Radio) · Podcasts · Bloggers / Influencers · International Media · Other
Are there specific publications, journalists, or outlets you want to be featured in?
Which PR deliverables are needed?Pick from: Press Release · Media Kit · Media Outreach / Pitching · Interviews · Press Event / Launch · Op-ed / Thought Leadership · Awards Entries · Social Media Support · Other
Who will act as spokesperson(s), and are they media-trained?
What supporting assets are available? (e.g., photos, videos, data, case studies, quotes)
Are there embargo dates or confidentiality requirements?
Have you received any previous media coverage? (Paste links if available)
Who are your main competitors, and how are they covered in the media?
Are there potential risks, sensitive topics, or questions you want to prepare for?
Do you have brand guidelines or a boilerplate that must be used?Options: Yes · No · Needs to be written
What KPIs will measure success? (e.g., number of placements, reach, share of voice, backlinks, sentiment)
How should coverage be tracked and reported?
Who needs to approve press materials before distribution?
What is the budget for this PR activity?
What additional notes or details should be considered for this project?

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How to use it in MyBriefy

Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
Pick the PR Brief template. Add your own questions or hide the ones that don't fit the job.
Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.

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Questions about this template

Is this pr brief template free?: Yes. Copy the 22 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
Can I change the questions?: Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.

New to MyBriefy? Read how client brief software works or see pricing.

PR Brief Template