Brief templates › Online Reputation Management Brief · Last updated October 24, 2026
When to use this online reputation management brief
Use it when taking on reputation management: where the client is talked about, current issues, response rules and goals.
- 22 questions
- Free to copy
- Editable in MyBriefy
The 22 questions
- What is the primary goal of this online reputation management project? (e.g., improve ratings, respond to reviews, suppress negative results, crisis recovery)
- How would you describe your current online reputation?
- Are there specific issues, incidents, or negative content affecting your reputation?
- Which review platforms matter most to your business?Pick from: Google Business Profile · TripAdvisor · Trustpilot · Facebook · Yelp · Booking.com · Amazon · App Store / Google Play · Glassdoor · Industry-specific sites and 1 more
- What is your current average rating and review volume on key platforms?
- Which social media channels should be monitored?
- What appears when people search for your brand name today?
- Are there specific people, products, or keywords that should also be monitored?
- Who currently responds to reviews and comments, and how quickly?
- What tone should responses to reviews and comments take?
- Are there approved response templates or escalation procedures?Options: Yes · No · Not sure yet
- How should negative reviews or complaints be handled and escalated?
- Do you have a strategy for generating more positive reviews? (e.g., post-purchase emails, QR codes, follow-ups)
- Are there legal considerations, such as defamation or fake reviews, to address?
- Which tools are used, or should be used, for monitoring? (e.g., Google Alerts, Brand24, Mention, ReviewTrackers)
- Who are your main competitors, and how does their reputation compare to yours?
- Should the project include content creation to strengthen positive search results? (e.g., PR articles, profiles, blog posts)Options: Yes · No · Not sure yet
- What KPIs will measure success? (e.g., average rating, review volume, response time, sentiment, search results)
- How often should reputation reports be delivered?
- Who needs to approve public responses on behalf of the brand?
- What is the budget and timeline for this project?
- What additional notes or details should be considered for this project?
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Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Online Reputation Management Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this online reputation management brief template free?
- Yes. Copy the 22 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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