Brief templates › Influencer Marketing Brief · Last updated October 24, 2026
When to use this influencer marketing brief
Use it before an influencer campaign: goals, creator profile, platforms, deliverables, usage rights, disclosure and budget.
- 30 questions
- Free to copy
- Editable in MyBriefy
The 30 questions
- What is the primary objective of this influencer marketing campaign? (e.g., brand awareness, driving sales, audience engagement, content creation)
- Who is the target audience for this campaign? (e.g., demographics, interests, behaviors, platforms)
- What product, service, or message will the influencers promote?
- What is the core message or key value proposition that influencers should convey?
- What type of influencers are you looking to collaborate with? (e.g., nano, micro, macro, celebrity)
- What platforms should the influencers focus on? (e.g., Instagram, TikTok, YouTube, Twitter)
- Are there specific audience segments or niches the influencers should appeal to?
- Do you have specific influencers in mind, or should recommendations be made?
- Are there specific criteria for influencer selection? (e.g., follower count, engagement rate, location)
- What kind of content should the influencers create? (e.g., reels, stories, posts, long-form videos, blogs)
- Are there specific guidelines for the tone, style, or messaging of the content?
- Should the content include mandatory elements like hashtags, brand mentions, or links?
- Are there specific deliverables for the campaign? (e.g., number of posts, frequency, story highlights)
- What is the timeline for the campaign, including content creation and publication dates?
- What budget is allocated for influencer fees, content production, and campaign management?
- Are there additional incentives for influencers (e.g., free products, exclusive access, affiliate commissions)?
- What KPIs will be used to measure campaign success? (e.g., reach, engagement, conversions, ROI)
- How will influencer performance be tracked and reported?
- Are there specific legal or compliance requirements? (e.g., disclosure of sponsored content, contracts)
- Should influencers be encouraged to share their personal experiences with the product or service?
- Are there competitors running influencer campaigns to benchmark or differentiate from?
- Will influencers have creative freedom, or do you require pre-approval of content?
- How will the campaign integrate with other marketing efforts? (e.g., paid ads, email campaigns, in-store promotions)
- Are there any potential risks or sensitivities to address (e.g., controversial topics, influencer reputation)?
- Who are the key stakeholders managing the influencer relationships and campaign approvals?
- Will the campaign include ongoing collaborations or is this a one-time effort?
- Are there specific hashtags, slogans, or branded elements influencers should include?
- Should influencers engage with their audience in comments or through Q&A sessions?
- How will content ownership and usage rights be handled? (e.g., reposting, repurposing)
- Are there any examples of successful influencer campaigns you’d like to draw inspiration from?
“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Influencer Marketing Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this influencer marketing brief template free?
- Yes. Copy the 30 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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