Brief templates › Community Management Brief · Last updated October 24, 2026
When to use this community management brief
Use it before taking over a client's social communities: platforms, tone of voice, moderation rules, escalation and reporting.
- 21 questions
- Free to copy
- Editable in MyBriefy
The 21 questions
- What are the primary objectives for community management (e.g., engagement, support, growth, brand advocacy)?
- What specific outcomes do you want to achieve (e.g., X% increase in engagement, Y new members/month)?
- Who is your community’s target audience, and what are their demographics, interests, and pain points? How does this audience typically interact online?
- Which platforms will the community be managed on (e.g., Facebook, Instagram, LinkedIn, Discord, Reddit, forums), and are there any additional platforms to explore in the future?
- What type of content should be posted (e.g., educational, promotional, interactive), and how frequently? Are there specific topics, themes, or campaigns to focus on?
- How will engagement be encouraged (e.g., polls, Q&A, challenges, user-generated content)?
- Should the community manager proactively initiate conversations or primarily respond to user inquiries?
- What tone of voice should be used for community interactions (e.g., professional, friendly, humorous), and are there any specific phrases, language, or jargon to use or avoid?
- Are there community guidelines or rules for behavior, and how should inappropriate or negative comments be handled?
- What metrics will be used to measure success (e.g., engagement rate, follower growth, sentiment analysis)?
- Are there reporting requirements (e.g., weekly or monthly reports)?
- How should sensitive, complex, or PR-related issues be escalated, and who is responsible for addressing them?
- Is there a crisis communication plan in place for the community manager?
- What tools and resources (e.g., scheduling tools, analytics platforms, templates, or assets) will be provided for community management?
- What strategies will be used to attract new members (e.g., collaborations with influencers, campaigns)?
- Should the community manager organize events (online or offline) like webinars, meetups, or activations?
- Should the community manager handle customer support inquiries, and how should product-related issues or feedback be managed?
- How will community feedback be collected and shared with the internal team?
- What challenges does the brand face in managing its community, and are there specific behaviors or issues to address?
- Are there competitor communities to analyze for inspiration, and what are their strengths and weaknesses?
- What is the allocated budget and timeline for launching or optimizing the community management strategy?
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Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Community Management Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this community management brief template free?
- Yes. Copy the 21 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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