Brief templates › Webinar Brief · Last updated October 24, 2026
When to use this webinar brief
Use it to plan a webinar: topic, audience, speakers, platform, promotion plan, registration goal and follow-up.
- 22 questions
- Free to copy
- Editable in MyBriefy
The 22 questions
- Webinar Date
- What is the title or topic of the webinar?
- What is the main objective of this webinar? (e.g., lead generation, education, product demo, thought leadership, customer onboarding)
- Who is the target audience?
- What key takeaways should attendees leave with?
- Who will host and present? Are there guest speakers?
- What format will the webinar take?Options: Presentation · Panel Discussion · Interview / Fireside Chat · Live Demo · Workshop / Training · Q&A · Other
- How long should the webinar be, and what time zone(s) should be considered?
- Which webinar platform will be used? (e.g., Zoom, Microsoft Teams, Google Meet, Livestorm, YouTube Live)
- Will the webinar be live, pre-recorded, or available on-demand afterwards?Options: Live · Pre-recorded · Live + On-demand recording
- What registration details should be collected?
- Where will registrations be sent? (e.g., CRM, email platform)
- Which channels will be used to promote the webinar?Pick from: Email · Social Media · Paid Ads · Website · Partners · Influencers · Other
- How many registrations and attendees are you aiming for?
- What assets are needed? (e.g., slides, landing page, promotional graphics, email invites, reminders)
- Will there be interactive elements? (e.g., polls, Q&A, chat, giveaways)
- Is there an offer or call-to-action at the end of the webinar?
- What is the follow-up plan for attendees and no-shows?
- Are there any technical requirements or rehearsals needed?
- What KPIs will measure success? (e.g., registrations, attendance rate, engagement, leads, conversions)
- What is the budget for this webinar?
- What additional notes or details should be considered for this project?
“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Webinar Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this webinar brief template free?
- Yes. Copy the 22 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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