Brief templates › Product Launch Brief · Last updated October 24, 2026
When to use this product launch brief
Use it when a client launches a product: positioning, audience, launch date, channels, assets and what a successful launch looks like.
- 23 questions
- Free to copy
- Editable in MyBriefy
The 23 questions
- Launch Date
- What product or service is being launched?
- Is this a new product, a new version, or an expansion into a new market?Options: New Product · New Version / Update · New Market · Rebrand / Relaunch · Other
- What problem does the product solve, and for whom?
- What are the key features and benefits?
- What makes this product different from competitors?
- Who is the target audience for the launch?
- What are the primary goals of the launch? (e.g., pre-orders, sales, sign-ups, awareness, media coverage)
- What is the pricing and availability? (e.g., price, markets, sales channels)
- What is the key launch message or positioning statement?
- Which launch phases should be planned?Pick from: Teaser / Pre-launch · Launch Day · Post-launch Momentum · Beta / Early Access · Other
- Which marketing channels will support the launch?Pick from: Social Media · Paid Advertising · Email Marketing · PR / Media · Influencers · Events / Launch Party · Website / Landing Page · Retail / In-store · Partnerships · Other
- What launch assets are needed? (e.g., product photos, demo video, landing page, sales deck, packaging)
- Which assets are already available? (Paste links here)
- Who are the main competitors, and how have they launched similar products?
- Are there partners, retailers, or distributors involved in the launch?
- Does the sales or support team need training or materials before launch?Options: Yes · No · Not sure yet
- What is the total launch budget?
- What KPIs will determine the success of the launch?
- Are there any legal, regulatory, or certification requirements?
- What risks could affect the launch, and what is the contingency plan?
- Who are the key stakeholders, and who gives final approval?
- What additional notes or details should be considered for this project?
“Copy for AI” makes a prompt for ChatGPT, Claude or Gemini that walks you through this brief.
Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Product Launch Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this product launch brief template free?
- Yes. Copy the 23 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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