Brief templates › Content Marketing Strategy Brief · Last updated October 24, 2026
When to use this content marketing strategy brief
Use it when planning a content strategy rather than single pieces: goals, personas, topics, channels, cadence and KPIs.
- 24 questions
- Free to copy
- Editable in MyBriefy
The 24 questions
- What are the primary goals of your content marketing strategy? (e.g., brand awareness, lead generation, thought leadership, SEO, customer education)
- How does content marketing support your overall business and marketing objectives?
- Who is your target audience, and what are their main questions, challenges, and interests?
- Do you have buyer personas? (Paste link if available)
- What stage(s) of the customer journey should the content focus on? (e.g., awareness, consideration, decision, retention)Pick from: Awareness · Consideration · Decision · Retention / Loyalty · Advocacy
- What content do you currently produce, and how is it performing?
- Which content formats should be included?Pick from: Blog Articles · Long-form Guides / eBooks · Case Studies · Whitepapers · Videos · Podcasts · Infographics · Social Media Content · Newsletters · Webinars and 2 more
- What are the core topics or content pillars you want to own?
- Are there specific keywords or search topics to target?
- Which channels will the content be distributed on? (e.g., website, social media, email, partners, paid promotion)
- What tone of voice and style should the content follow?
- Who are your main competitors, and what content are they producing?
- What makes your brand's perspective or expertise unique?
- How often should new content be published? (e.g., weekly blog, daily social, monthly newsletter)
- Who will create the content? (e.g., in-house team, agency, freelancers, subject-matter experts)
- What is the review and approval process for content?
- Are there existing brand assets, style guides, or templates to use?
- Do you plan to repurpose content across formats and channels?Options: Yes · No · Not sure yet
- What is the budget for content creation and promotion?
- Which tools or platforms are used to plan, publish, and measure content? (e.g., WordPress, HubSpot, Google Analytics)
- What KPIs will be used to measure success? (e.g., organic traffic, engagement, leads, conversions, time on page)
- Are there any legal, compliance, or industry restrictions on content?
- What is the timeline for launching the strategy?
- What additional notes or details should be considered for this project?
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Skip the copy and paste. In MyBriefy this brief is ready to send: your client answers online, you both comment on the answers, and the approved brief stays on the client's record.
Send this brief freeHow to use it in MyBriefy
- Start a free 30-day trial and add your client. 30 clients and projects are free on every paid plan, and you can add more as you go.
- Pick the Content Marketing Strategy Brief template. Add your own questions or hide the ones that don't fit the job.
- Share the brief with your client. They answer online and approve it, and comments stay next to each answer.
- Work from the approved brief. Turn it into tasks, a contract or an invoice with the add-ons when you need them.
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Questions about this template
- Is this content marketing strategy brief template free?
- Yes. Copy the 24 questions for free, or use them in MyBriefy, where you can try everything free for 30 days with no credit card.
- Can I change the questions?
- Yes. In MyBriefy you can add your own questions or hide the ones that don't fit the job before you send the brief. If you copy them instead, they're yours to edit however you like.
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